Advertising campaign creative
Company: ISG | Sector: Build environment | Scale: £2.4bn T/O, Global | Role: Group Head of Brand
An out-of-home and cross-over advertising campaign to address a market mis-conception that ISG didn't have the capability to deliver complex, hyper-scale construction projects across a number of sectors.
Targeted at key client decision makers responsible for large upcoming projects the campaign aimed to preposition ISG through highlighting extensive, sector specific experience. I led a team to identify client geographical clusters and plan media around strategic transport hubs servicing these locations and on profiled apps. My creative demonstrated the company's capability through stating
surprisingly large numbers associated with the 'benefits to people', ISG's core brand focus. In addition, the campaign sought to drive recruitment through attracting talent in these strategic geographies.
The ROI success of the first two campaigns saw the programme extended to target a further four sector opportunities.
Top: Creative targeted at data centre developers and consultants
Above: Examples of four sector campaigns
Deliverables
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Nine sector specific creatives
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Website landing pages
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6 sheet and 12 sheet statics
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6 sheet and 12 sheet animated versions
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Crossover mobile banners static and animated
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Screen size versions for internal communications
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Detailed performance reporting
Above: Campaign sumary report
Below: Six further sector creatives
Service
Strategy, full creative, graphic design, art direction
Client
ISG
Date
2022-2024