Rebrand no.1: Rebranded the global business as part of a strategy to unite multiple legacy businesses under a single masterbrand with new brand proposition and visual identity.

Change management: Developed, planned and conducted a full change programme across the new entity to establish an ‘inside-out’ brand including the recruitment of a network of brand ambassadors and conducting a series of road-shows.

Brand management: Developed an internal ‘self serve’ approach to brand through the introduction of an on-line set of templates and guidance and led the procurement and implementation of a 3rd party company wide digital asset library.

Team management: Built and managed an in-house design function to service group and reduce agency dependency.

Creative direction: Creative direction and design for all projects across group including print, digital, video, motion graphics and photography.

Marketing campaigns: Worked with marketing lead to develop and conduct an integrated marketing campaign to address a market perception challenge. The resulting work won the CMA’s ‘Best Campaign for under £25,000’ award.

Driving efficiency: Drove an efficiency programme including the procurement of all promotional merchandise under a single supplier with the introduction of an e-commerce platform to automate purchase process.

Rebrand no.2: Rebranded business in response to new leadership comprising new vision, values, brand spirit and visual identity. Ran focus groups to inform approach and subsequent brand road shows to embed.

Instilling culture: Worked with HR to build a strong culture and employee value proposition based on the new vision and values.

Training: On-going brand training to all new employees with roles involving visual asset output.

Brand programme: Led programme to bring our people focussed vision to life through the introduction of stakeholder story telling to sit at the core of brand. Programme ran for 3.5 years with 75 stories published attracting 70,000 website page reads.

Sales pre-positioning: Developed ‘out-of-home’ and ‘cross-over’ advertising campaign to target geographical clusters of sector specific clients as part of an integrated pre-positioning strategy.

Thought leadership: Created branding framework to deliver an on-going series of international content campaigns and conceived the visuals for each. The campaigns received three Corporate Content Awards.

Brand strategy: On-going work with board to evolve brand strategy in accordance with long-term business strategy. Led brand intelligence through commissioning external brand audits and integrating brand into customer experience reporting.

Brand inception: Named and branded ‘Yondr’, a new datacentre developer business.

Social value: Conducted introductions to brand and design for various external communities throughout my tenure.