Davis Langdon, now part of AECOM, was a leading global built environment cost consultancy. Renowned for its bold and ambitious approach it worked on many of the world's most prestigious projects. However its brand didn't reflect the firm's reality in either the way it articulated itself or represented itself visually. To help the firm convey its story more effectively and retain its leading market position it undertook a major project to define its brand. 

With a global community of Partners working to opposing priorities we first arranged for Board members to attend a workshop in London to help reach consensus. I helped to facilitate the event using gamification to engage the stakeholders.

 

In terms of visual identity, Davis Langdon's had been a navy blue brand in a predominantly navy blue market. Its visual style, led through metaphorical clip art, didn't align with its design led client base and its logo didn't scale or render clearly on screen. To address these issues and align behind the company's new thought leadership proposition, 'Thinking big', I conducted a full identity rebrand.

 

The complete project was developed and implemented by the in-house marketing team under my creative direction.