Brand inception
Company: Yondr | Sector: Datacenters | Scale: £60m T/O, Global | Role: Brand Consultant
Yondr is one of the worlds top
40 datacenter developers having grown rapidly since its launch in 2019.
Following the success of ISG's datacenter offering the company's ownership saw an opportunity to create a new business to combine the development and operation of datacenters. A business that through it's 'no-limits' mindset would offer clients greater capacity at reduced delivery times.
Responding to the company's bold ambition to revolutionise the sector I worked with an external brand consultant to develop the brand's proposition 'tomorrow without constraints'. I was then responsible for naming the business, designing its logo and creative directing its wider visual identity.
Above: The logo aimed to graphically support the concept of 'no constraints' and convey boldness, aspiration and confidence.​
Below: Due to the confidential nature of the sector the identity was designed to be graphic-led, not reliant on project photography. The diagonal line pattern represented the unchartered whilst the cryptic typography offered intrigue and a 'mystery to be solved.
The photographic style comprised expansive landscapes, remarkable infrastructure and portraits of employees emphasising the value (see below) they most related to.
Corporate values
Office manifestations
Service
Strategy, Creative direction and graphic design
Client
Yondr Group
Date
2019