Migrating visual identity
Company: AECOM | Sector: Build environment | Scale: £12bn T/O, Global | Role: Head of Visual Identity
AECOM is a £12bn revenue American multinational infrastructure consulting firm.
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In 2010 AECOM completed its purchase of Davis Langdon. Following the first stage of the brand transition programme, to add a 'An AECOM Company' endorsement line to the Davis Langdon logo, I led a cross-functional team to conduct the second, more extensive stage to adopt AECOM's visual identity, tone-of-voice and trueline.
The second stage of the brand transition presented a fundamental change to the way all employees needed to present and describe the business. To ensure successful adoption of the new identity I led an integrated internal communications programme. The centrepiece comprised a printed desk-drop to all employees, illustrating all the changes and pointing to further guidance, templates and assets.
I designed the desk-drop to take the form of a swatch-book, a document associated with design related topics and a convenient size to be retained on desks as a reference item.
Service
Strategy, Management, Creative direction and graphic design
Client
Multiple
Date
2006 onwards