Renowned as the UK's market leading fit out company ISG was often overlooked for its construction offering. To address this perception a marketing campaign was commissioned to to raise awareness of the company's track-record and capability at delivering significant new build projects.

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Working with the marketing lead we developed a direct and distinct central message, 'We build' backed by sector specific show-case projects previously delivered by the business. The campaign comprised a number of brochure sets, event stands, project case study books, adverts, website landing pages and an ipad app for integration into project submissions.

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To deliver the message in an engaging and memorable way I devised an interlocking project card system that allowed the recipient to build their own structures. This system was up-scaled to create a flexible event display solution.

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The We build campaign won 'Best campaign under £25,000' at the 2013 CMA awards.​