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Provision of brand merchandise e-commerce site

Company: ISG   |   Sector: Build environment   |   Scale: £2.4bn T/O, Global   |   Role: Group Head of Brand

Product pic for launch sm.jpg
An element of my work to deliver ISG's migration from multiple legacy brands to a master-brand was the re-design of all promotional merchandise and its consolidation under a single supplier.
 

In addition to strengthening brand consistency, quality control and purchasing power the initiative also needed to remove inefficient localised ordering, storage and distribution. Working closely with the new supplier we addressed this through the introduction of an e-commerce platform integrated in to the company's intranet.

 

An agreed pricing structure, service level agreement, sign-off process and stock level strategy allowed the business a quick and easy way to order items at a cheaper price point than previously obtained. Local teams were freed from logistical responsibility and system reporting enhanced management.

Screens showing the platform's product and clothing ordering menus

Brand Portal Visuals_Products.jpg
Brand Portal Visuasl_Clothing.jpg

The site provided accurate group-wide data

Portal_Info_Merch.jpg

Service

Strategy, design, leadership and management

Client

ISG

Date

2022

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