Naming, umbrella identity design and individual publication design for an ongoing series of insight research papers and events to establish brand as a 'thought leader'.

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The content campaign series aimed to leverage the unique perspective and insights of experts from across the business to allow ISG to become a valued contributor to macro conversations, not just within the construction sector but across the wider press. The series comprised a central piece of commissioned research for each campaign which was promoted by a number of integrated marketing activities including panel discussions, webinars, internal engagement and social media posts.

 

In order to build understanding and equity in the series an umbrella identity was developed. My involvement comprised creative direction and design, naming the series 'Wide Angle', developing an umbrella visual approach, designing the hero graphic for each campaign and directing the design of the white-papers and all other visual outputs.