While effective communication is critical to the successful and safe delivery of a construction project, large paper based noticeboards are often still depended on to deliver important messages. This approach can't be adequately targeted, is time intensive to manage and often results in visual noise. While stand-alone digital noticeboards are now occasionally used I identified an opportunity to expand their scope to create networks of screens providing management with the ability to deliver messages to the right people at the right time in the right places.

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Working closely with a supplier, a trial project and a trial office, I devised an enterprise approach to the use of the screens. Having identified audience groups and the locations they frequented we were able to establish a strategic approach to screen placement. Content was then formed into audience playlists and fed through the appropriate screens. 

Each playlist contained a mix of content published by corporate communications and local site/office management.

 

The screens not only enabled management to successfully target specific groups but also delivered messages in a more engaging visual form such as animations and videos and adhere more consistently with brand.