top of page
Brand inception
Company: Place2 | Sector: Build environment | Scale: Incubator | Role: Brand Consultant
Place2 is an incubator business for planned operation in the constructor sector. Disputing the negative editorial stance towards the construction industry, Place2 believes in a more positive outlook. It aims to lead conversations about how the sector can work better, it will invest in companies with solutions and explore how the industry can share reward and risk more fairly. I designed the business a visual identity to represent this positive outlook and solution-led mindset.
​
The logo comprises a symbol and logotype. The symbol represents positivity through the depiction of the rising sun and routes itself in the built environment through the use of a ‘location marker’.​
A roundtable event invite
​​The visual identity is led through a grid of icons representing positivity. These icons form backgrounds, photographic containers and individual graphics
A roundtable event invite
Website homepage draft design
Progress report template
Service
Strategy, Creative direction and graphic design
Client
ISG
Date
2024-2025
bottom of page